Oct 27 2008
Estimated Click Fraud Rate Remains At 16%, Says Click Forensics
Here is an interesting post from Search Engine Land: News About Search Engines & Search Marketing:
From this article, overall, it looks like click-fraud is slowly on the decrease, that’s got to be good for everyone in this game. I was very surprised however, to find out that aside from Russia (which was expected) the biggest 2 contributors to click fraud were the UK and France. I can’t speak for the French but I have to wonder what’s causing this in the UK..? Is it organised crime; or is it lax security measures of the UK’s internet users allowingt he establishment of bot networks; is it even simply down to the mess the UK’s ip allocation infrastruture is in; or is it soemthing else entirely? Who knows? It will be interesting to see if this drops off when the UK is moved to to using IP v6 (assuming the handout of addresses is managed correctly). Click Forensics has released their estimated 3rd quarter click fraud numbers that they track. The numbers remain pretty much the same, at least as it pertains to the overall estimated industry average click fraud rate. The rate is now 16.0%, down from last quarter’s 16.2%. The main change…
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