Affiliate Marketing Plugins

This is from Matt Cutts: Gadgets, Google, and SEO:

We went ahead and did this post on the official Google webmaster blog to make it super official, but I wanted to echo the point here as well: Google does not use the keywords meta tag in our web search. To this day, you still see courts mistakenly believe that meta tags occupy a pivotal role in search rankings. We wanted to debunk that misconception, at least as it regards to Google. Google uses over two hundred signals in our web search rankings, but the keywords meta tag is not currently one of them, and I don’t believe it will be. In addition to the official blog post , we made a video as well: I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.

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Google doesn’t use the keywords meta tag in web search

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Google released the AJAX API Playground , a kind of interactive learning-by-doing for things like the Google Maps API, their Search API, or their Visualization API (also see Google’s blog post on this). You can select a sample of one of the various APIs from the left, view and edit the code, and then hit the Run button to see how it appears in the browser. If you log-in with your Google Account you can also save your code changes. It’s all very easy to use, and perhaps especially useful if you’re the type of developer who jumps straight to the examples section in a given tutorial to get your head around how something works. [Via Reddit .] [By Philipp Lenssen | Origin: Tool to Experiment With Google's Ajax APIs | Comments ] [Advertisement] Find the right keywords for your campaigns at KeywordDiscovery.com

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Tool to Experiment With Google’s Ajax APIs

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Shared by Chris Dean Now that’s cool I wonder what i get if i put my face in? Microsoft’s image search engine added another feature that uses image analysis: for each result, you can find similar images. The related images have nothing to do with the original query, so Live Search shows images that include similar patterns. “With Live Search, you can now use images, rather than additional keyword queries, to refine a search and discover more content,” explains Live Search’s blog . The next obvious step would be to upload an image and find other similar images on the web. TinEye finds different versions of an image, but the scope of the results should be more encompassing.

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Find Similar Images Using Live Search

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From SEO Greenhouse:

Found this referrer my server logs today: http://search.live.com/results.aspx?q=wordle Whoa, could my little website be ranking for “wordle” just a couple days after I mentioned it in a post? Of course not. But the MSN/Live Search bot sends phony HTTP_REFERER strings when it crawls sites. You know, I’ve seen faked referrers in my logs a lot. Here are a few actual examples to demonstrate the fine enterprises Microsoft is apparently emulating: http://www.feelgoodpharma.com/product/c/57 http://www.viagraoverstock.com/ http://www.igsvmortgage.com http://www.blacks-xxx.com/latina_sucks_monster_meat_rod.htm (I know this is old news . The fact that Microsoft is still spamming websites with faked referrers a year later is confounding. One thing is sure — the day I run into bandwidth overcharges for this server, msnbot is going to be given a starring role in my robots.txt file.)

Continue here:
Live Search is a tease

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Here is a good post from Google Operating System:

As anticipated last month , Google’s experiment that lets you reorder and annotate search results is now live. Google SearchWiki should be available automatically if you are logged in to a Google account and it can be recognized by the visual clutter added to the search results. Next to each result, you should see three new options: a way to promote a web page at the top of the results, an option to remove results from the page (they’re still visible at the bottom of the page) and a feature that lets you share public comments about a result. After promoting a result, Google shows some unnecessary information about the other people who promoted the result. It’s important to remember that all the changes are saved to your Google account and they won’t affect the search results for everyone, at least not directly. If you want to see an aggregation of all promotions, demotions and comments, go to the bottom of the page and click on “See all notes for this SearchWiki”. This is the real wiki built by Google and it’s easy to access by adding &swm=2 to the URL of a search results page: http://www.google.com/search?hl=en&q=google&swm=2 . Comments are not very useful, although you could find insights for some obscure queries. The absolute number of people who promoted a search result is not very useful either, especially when you’ll see big numbers like 314,159,265. SearchWiki’s main idea is to give users the opportunity to manually customize the search results and make them more predictable. Since many people repeat common searches like [mail], [weather], [news] and Google’s results are constantly changing, it’s nice to pick your favorite results and display them at the top. If you can’t find a site you like, click on “Add a result” and manually add a page in the list of top results. Good things about SearchWiki : – you can now adjust Google’s results for your typical queries and save time when repeating the searches – use Google instead of bookmarking web pages – for unfamiliar queries, check the wiki to find a different ranking and potentially useful comments. Try to avoid the wiki for queries that are likely to be spammed. Bad things about SearchWiki : – visual clutter. The only way to remove the additional icons displayed next to each search result is to log out. – your changes are available only when you repeat the query and, in some cases, for similar queries (e.g.: [google.com] in addition to [google]). That means you can’t remove a web page or a domain from all search results – comments are public and there’s no option to write private notes (Google removed the option to annotate results in Google Notebook) – an obvious feature would be to get a permalink for your edited results, but Google doesn’t offer this yet – there’s no option to toggle between your edited results and the standard results (you’ll have to log out) – it’s difficult to reorder results, since the only action allowed is to place a web page at the top, after all the other promoted pages. If you promote the page again, it will become the first result. Google has always used people’s clicks to improve the quality of search results, so the new options could influence the ranking algorithms in different ways. “At this time we aren’t using SearchWiki to influence ranking but it is easy to see how that could happen in the future,” said Marissa Mayer . “Search is adapting to the Internet as it becomes a more participatory medium. Now you have people telling us specific things about how they’d like to see their search results. You could imagine if we do see a particular site (about which) people have a unanimous opinion, that might trigger external things. Like maybe we should check out our spam control,” suggested Cedric Dupont , product manager for SearchWiki and Google Knol.

Continue here: Google SearchWiki Launched

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Shared by Chris Dean An interesting discussion, especially after seeing this previously: http://www.coderchris.com/seo/holy-keyword-loaded-sub-domains-batman/2008/08/20 (Example: http://winterjam.hearitfirst.com and http://www.hearitfirst.com/winterjam)? Do you search engines and traffic sites still see them both as traffic to the inherent site hearitfirst.com or is there something I can do to maximize this? Thank you.

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Does anyone know if there are traffic difference between URLs in the header of a url?

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This is from LinkedIn Answers: Web Development:

I have a .com website that is hosted in the US and the domain name is registered with a Canadian hosting company. I am trying to determine what the major search engines use as geographic information when attempting to display geographic search results. An individual doing a search in the UK will generally get UK sites first. If the same keyword search is done in the US – US sites will generally be first and the same applies to Canada. The question is if you are hosted in the US but regis …

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SEO Geographic Algorithms

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Here is a good post from SEO Greenhouse:

What is the top position in Google worth? Obviously it depends on the search volume for whatever term you’re interested in. Some terms have a lot of search traffic, and others not so much. Whatever traffic you’re getting for a particular term now, I can tell you what you’ll get if it moves up or down in the SERPs. There’s a calculator after the jump… If you’ve been working in SEO for a while, you’ll probably remember when AOL published 20 million not-entirely-anonymous web queries , including the rank of the search result clicked by each user. This led quickly to an analysis of the clickthrough rate for the top 10 positions in the SERPs: Total Searches:9,038,794 Total Clicks: 4,926,623 Click Rank1: 2,075,765 Click Rank2: 586,100 = 3.5x less Click Rank3: 418,643 = 4.9x less Click Rank4: 298,532 = 6.9x less Click Rank5: 242,169 = 8.5x less Click Rank6: 199,541 = 10.4x less Click Rank7: 168,080 = 12.3x less Click Rank8: 148,489 = 14.0x less Click Rank9: 140,356 = 14.8x less Click Rank10: 147,551 = 14.1x less Chances are this chart was simultaneously invented by numerous SEOs, but this particular version was the work of “Breakpoint,” a member of the EarnersForum site (which went offline earlier this year). Breakpoint’s analysis used a sample of roughly half the clickthrough data available in the full AOL data set, and included only the top 10 positions. I’ve reworked the analysis using the full set of AOL data, and extended it to cover the top slots on page two of the SERPs. This makes it easy to calculate the value of any movement, up or down, within the first 12 results. To use the chart, find the row matching the old (or current) rank of your page, then trace your finger to the right, to the column representing the new (or desired) rank. Multiply your current traffic (measured in clickthroughs per day/week/etc) by the number in the resulting cell to find out what your traffic would be, given the SERP rank change you’ve projected. The color is simply a visual hint about whether you’re going to gain or lose traffic. (If the table looks like too much trouble, use the JavaScript SERP Rank Traffic Calculator below.) It’s not always realistic to think you can move your site to #1, at least not in the short term, but it’s reasonable that some focused effort could bump it up 3-5 positions. What’s that worth? For example, if you’re getting 500 visits per day from your #8-ranked listing, you can project that you’d get 1415 visits per day if you could jump to position #3. (500 * 2.83 = 1415) This is a great tool for justifying SEO investments — or for avoiding them. If you can put a dollar value on each clickthrough, you can quickly calculate the relative value of each increase in ranking. By the same token, for some longer-tail searches you might find that there’s just not enough upside potential to justify any expense at all. Let’s revisit our earlier example: if you make an average $5 cpm for clickthroughs from search, and you think it will cost you $1500 (for content development, linkbuilding, etc.) to realize that +5 jump in the SERPs, your net gain of (1415-500=915) 915 new visitors per day would take 328 days to pay for itself: $1500 / (915 visitors/day * $5/1000 visitors) = 328. That seems like a questionable investment — but at a higher CPM, maybe it would make more sense. Not only can you use this grid to project the value of and therefore justify SEO investments, you can prevent yourself from sinking a ton of energy into elevating your rank for keywords that just aren’t driving enough revenue to matter. SERP Rank Value Calculator 1. Enter current traffic level: clickthroughs per day 2. Select old rank in Google SERPs: 1   2   3   4   5   6   7   8   9   10   11   12   3. Select new rank in Google SERPs: 1   2   3   4   5   6   7   8   9   10   11   12   Expect this traffic level: clickthroughs per day By the way, I’ll be at PubCon in Las Vegas next week. I’d be interested to hear your take on ROI for SEO. Please get in touch!

More here: SERP Rank Traffic Calculator

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Here is an interesting post from Search Engine Land: News About Search Engines & Search Marketing:

From this article, overall, it looks like click-fraud is slowly on the decrease, that’s got to be good for everyone in this game. I was very surprised however, to find out that aside from Russia (which was expected) the biggest 2 contributors to click fraud were the UK and France. I can’t speak for the French but I have to wonder what’s causing this in the UK..? Is it organised crime; or is it lax security measures of the UK’s internet users allowingt he establishment of bot networks; is it even simply down to the mess the UK’s ip allocation infrastruture is in; or is it soemthing else entirely? Who knows? It will be interesting to see if this drops off when the UK is moved to to using IP v6 (assuming the handout of addresses is managed correctly). Click Forensics has released their estimated 3rd quarter click fraud numbers that they track. The numbers remain pretty much the same, at least as it pertains to the overall estimated industry average click fraud rate. The rate is now 16.0%, down from last quarter’s 16.2%. The main change…

Continue here: Estimated Click Fraud Rate Remains At 16%, Says Click Forensics